Third of Women Cougars, Science Says

A new study of 4,500 British singles by PARSHIP - the online dating service founded on a scientific compatibility test - indicates that, since 2005, women in their 40's and 50's have become significantly readier to date a man who is their junior by five years or more. The so-called 'urban cougar' has moved from marginal to mainstream.

Woo hoo! We love science. And we love the British. And not only because they refer to "urban cougar" rather than the ubiquitous cougar.

What do they mean by "significantly readier"? Check this out...

In 2005 PARSHIP reported that just 8% of women in their 40's and 50's would consider dating a younger man. This figure has risen dramatically in just four years. In 2009, a massive one third (34%) of women in their 40's (31%) and 50's (38%) say they would date a man who is five years or more their junior.

Whatever we're doing here, it's working!

By the way, in our totally unscientific study, we've found that 100% of urbancougar.com members would date a younger man. Top that PARSHIP, whatever you are!

Read the whole article here.



UPDATE: We love the Irish too!