Urbancougar Featured in the Daily News

"If you go by the Chinese zodiac, 2009 is the year of the ox. But in pop culture, it's the year of the cougar."

So says The New York Daily News. In this lengthy article, in which Urbancougar.com is featured, writer Patrick Huguenin takes a look at the emergence of cougars as the hottest theme in Hollywood.

A couple of excerpts:

On Friday, a Canadian corporate cat (Sandra Bullock) hunts her assistant (Ryan Reynolds) and a green card in "The Proposal." On June 26, Michelle Pfeiffer teaches a doe-eyed youngster the ways of love in "Cheri."

And Nia Vardalos is already in cinemas finding love with the youthful hunk who drives her tour bus in "My Life in Ruins." It's a change from the days when Cary Grant cuddled 25-years-younger Audrey Hepburn, or when, 42 years ago, Anne Bancroft's seduction of Dustin Hoffman in "The Graduate" was pure scandal. In today's pop culture jungle, codgers are out and cougars are most definitely in.

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However simplistic, the pop fascination with cougarism could be the antidote for outdated romantic norms. The right roar could blast away some of those old-school Hollywood laws of love — and throw much-needed spice into the entertainment world's depiction of what it means to be a sexually active woman over 40.

"The danger is that men take this concept of the ‘cougar' and write it as, ‘Oh, look at this woman that we judge who is screwing her way through young people,'" says Bill Lawrence, the creator of "Cougar Town," in which Cox will play a divorced mom who rediscovers the singles scene. "That's the easy joke," says Lawrence, "to mock the insatiable older woman who is overdressed or dressing too young or over-plastic-surgeryed. If that happens, it will be a joke and a fad that goes away quickly."

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The article also includes a pretty thorough "cougar timeline" that is worth checking out. To read the entire article, click here.

For more articles in which urbancougar.com is featured, visit our News & Media page.

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